Customizing Design Systems – Balancing Brand Identity with Universal Design Principles
I’ve learned that while a design system provides a solid foundation, one size does not fit all. In strategy sessions with ad agencies and creative teams, we debate how to maintain each brand’s unique voice while leveraging a common system. I remember an intense discussion in our conference room that reinforced the value of flexibility. Today, I’ll explain how we strike that delicate balance.
Overview
Customization is vital when applying a universal design system to distinct brands, preserving uniqueness while ensuring a consistent, high‑quality user experience.
Customization Techniques
- Theming with Design Tokens: Adjust key design elements to align with each brand’s identity.
- Modular Components: Design versatile components that can be styled in multiple ways without compromising functionality.
- Contextual Documentation: Provide guidelines and examples to ensure customization aligns with overall strategy.
- Iterative Testing: Continuously test customized components to maintain usability and performance.
Conclusion
A thoughtful approach to customization honors each brand’s unique identity while leveraging the efficiencies of a universal design system.