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Lessons from Apple and My Product Creation Journey As product managers, we obsess over features, roadmaps and deadlines.

Introduction A modern design system isn’t just a collection of reusable UI components — it’s the connective tissue that ensures your brand’s voice, visuals and interactions are consistent everywhere users encounter you.

Managing a design system doesn’t end at launch—it requires ongoing governance. In my role, I hold regular in‑office governance meetings to review updates, assess version control, and ensure every contribution aligns with our standards.

In my role as a Product Manager, I’ve been at the forefront of integrating design tokens into our workflow. I recall an intense in‑office session debating naming conventions that ultimately helped us standardize our tokens and reduce friction.

Every day, I evaluate a myriad of tools to ensure our design system runs smoothly. Working with ad agencies, I’ve explored numerous platforms and witnessed how the right technology revolutionizes our workflow.

Scaling a design system has been one of the most challenging yet rewarding aspects of my career. I remember hosting an in‑office workshop with ad agency partners where we mapped out a roadmap to transition from a single‑brand system to one that supports multiple brands.

Over the years, I’ve encountered resistance when introducing new processes. I vividly remember a critical meeting with senior executives where I presented a live demo of our design system—a turning point that won over skeptics.

As a Product Manager collaborating closely with ad agencies, I’ve witnessed firsthand the confusion and missed opportunities that arise from inconsistent design practices.

Accessibility isn’t just a checklist item—it’s a commitment to inclusivity that I take very seriously. I often meet with ad agency partners and accessibility experts to review our design tokens, ensuring they meet high standards.