I’m a firm believer that what gets measured gets managed. In my role as a Product Manager, I regularly dive into data with our ad agency partners to evaluate our design system’s performance.
Managing a design system doesn’t end at launch—it requires ongoing governance. In my role, I hold regular in‑office governance meetings to review updates, assess version control, and ensure every contribution aligns with our standards.
In my role as a Product Manager, I’ve been at the forefront of integrating design tokens into our workflow. I recall an intense in‑office session debating naming conventions that ultimately helped us standardize our tokens and reduce friction.
Every day, I evaluate a myriad of tools to ensure our design system runs smoothly. Working with ad agencies, I’ve explored numerous platforms and witnessed how the right technology revolutionizes our workflow.
Scaling a design system has been one of the most challenging yet rewarding aspects of my career. I remember hosting an in‑office workshop with ad agency partners where we mapped out a roadmap to transition from a single‑brand system to one that supports multiple brands.
Over the years, I’ve encountered resistance when introducing new processes. I vividly remember a critical meeting with senior executives where I presented a live demo of our design system—a turning point that won over skeptics.
As a Product Manager collaborating closely with ad agencies, I’ve witnessed firsthand the confusion and missed opportunities that arise from inconsistent design practices.
Accessibility isn’t just a checklist item—it’s a commitment to inclusivity that I take very seriously. I often meet with ad agency partners and accessibility experts to review our design tokens, ensuring they meet high standards.
Throughout my career, I’ve had the privilege of witnessing the transformative power of well‑implemented design systems. Working with diverse ad agencies and multi‑brand companies, I’ve gathered case studies that exemplify success.
Working with ad agencies has taught me that the smallest details can have the biggest impact. I recall a day in our design lab when our lead designer and I reexamined our color tokens and marveled at how these tiny values improved consistency.