Case Studies – Successful Design System Implementations in Multi‑Brand Companies

Throughout my career, I’ve had the privilege of witnessing the transformative power of well‑implemented design systems. Working with diverse ad agencies and multi‑brand companies, I’ve gathered case studies that exemplify success.

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Design Tokens – The Building Blocks of Modern Design Systems

Working with ad agencies has taught me that the smallest details can have the biggest impact. I recall a day in our design lab when our lead designer and I reexamined our color tokens and marveled at how these tiny values improved consistency.

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Customizing Design Systems – Balancing Brand Identity with Universal Design Principles

I’ve learned that while a design system provides a solid foundation, one size does not fit all. In strategy sessions with ad agencies and creative teams, we debate how to maintain each brand’s unique voice while leveraging a common system.

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