Creative Technology is my life.

Alex Swiderski

Creative Technology Director currently working in New York.
Previous experience from world class US and European agencies.
Proven track record of developing and leading award-winning projects.
Part developer, part inventor, and part mad scientist.

Measuring the Impact of Your Design System – Metrics and KPIs

I’m a firm believer that what gets measured gets managed. In my role as a Product Manager, I regularly dive into data with our ad agency partners to evaluate our design system’s performance.

Design System Governance – Maintaining Consistency and Scalability

Managing a design system doesn’t end at launch—it requires ongoing governance. In my role, I hold regular in‑office governance meetings to review updates, assess version control, and ensure every contribution aligns with our standards.

Implementing Design Tokens – Best Practices and Strategies

In my role as a Product Manager, I’ve been at the forefront of integrating design tokens into our workflow. I recall an intense in‑office session debating naming conventions that ultimately helped us standardize our tokens and reduce friction.

Tools and Technologies for Design Systems – A Comprehensive Guide

Every day, I evaluate a myriad of tools to ensure our design system runs smoothly. Working with ad agencies, I’ve explored numerous platforms and witnessed how the right technology revolutionizes our workflow.

Scaling a Design System – From Single Brand to Multi‑Brand Implementation

Scaling a design system has been one of the most challenging yet rewarding aspects of my career. I remember hosting an in‑office workshop with ad agency partners where we mapped out a roadmap to transition from a single‑brand system to one that supports multiple brands.

Design System Adoption – Strategies for Stakeholder Buy-In and Team Integration

Over the years, I’ve encountered resistance when introducing new processes. I vividly remember a critical meeting with senior executives where I presented a live demo of our design system—a turning point that won over skeptics.