David On Demand

To Promote Leo Burnett’s Wildfire seminar with the theme ‘Spontaneity in Modern Marketing’ we sent our recruiter to Cannes Lions, doing whatever Twitter told him to.

David Perez wanted to go to the Cannes Advertising Festival. Leo Burnett agreed to send him on one condition – he had to do anything Twitter told him to do.

Leo Burnett agreed to send him on one condition – he had to do anything Twitter told him to do.

What started out as a small PR stunt promoting the Wildfire Conference on real-time creativity became one of the year’s best-known examples of real-time creativity. In six days David received over 20 thousand requests from over 120 countries, and over 100,000,000 media impressions.