Altitude Drop was the first ski film to ever be launched by altitude. To watch the film you had to physically be above the altitude of the film. The film
was launched at 13.000 ft and just like a skier, it descended down the mountain. Over the course of a week it made its way to the root of the mountain where it became available for anyone to watch.
After the campaign, we visualized the check-ins on the mountain. At this point the film could be watched by anyone.
The film was shot produced with Poor Boyz Productions and Swedish Match. The website was produced by Your Majesty New York.